What More Can I Say: Why Communication Fails and What to Do About It by Dianna Booher
To download a complimentary first chapter, go to www.WhatMoreCanISayTheBook.com
What More Can I Say: Why Communication Fails and What to Do About It will provide nine counter-intuitive principles for success in getting your point across, expanding your influence, and persuading others to change their mind or behavior.
Communication always proves a challenge: People don’t go to the polls even though candidates and neighbors urge them to vote. Poor performers persist in bad habits. Employees say their bosses fail to listen to their ideas. Leaders grapple with employees who resist change.
With examples from politics, pop culture, business, and family life, this communications book will also identify 9 common reasons that individuals and organizations fail at changing hearts and minds—and provide concrete tips for a course correction!
With this book in hand, whether you’re in engineering, high-tech, financial services, the defense industry, or a non-profit, you’ll learn to shape a high-impact message that persuades.
- How to build or rebuild trust
- Why storytelling skills are essential for today’s professionals
- Why salespeople should stop “pitching”
- How to make things simple so customers and employees will engage
- Why empathy can be bad for your business and career
Jam-packed with practical examples and techniques, this book will show you exactly how to analyze your own communication for the pitfalls. Specifically, you’ll learn how to shape conversations, presentations, offers, emails, feedback, or customer service to succeed in accomplishing the communication goal—whether to get others to accept change, put aside a bad habit, improve performance, buy your product, or give you the job!
Go to www.WhatMoreCanISayTheBook.com for a longer overview of the book, a Discussion Guide for your team as they read the book and apply its principles, a downloadable grid of the book’s 9 laws, interview questions, an author bio, and downloadable photos.
Listen to this interview with Wade Danielson of Entrepreneurs Library for a deep dive into the book What More Can I Say? The EL Podcast Episode 141
Dianna Booher has done it again! What MORE Can I Say is the definitive book on the hows and whys of communicating effectively. I’ve always said leadership is an influence process—and to influence others, you have to know how to get your point across clearly. What more can I say, other than ‘Read this brilliant book!’
“To be a success you need to influence others, communicate persuasively and win the hearts and minds of those around you. Dianna Booher can give you the expert advice you need to succeed.”
“Dianna Booher may have accomplished the impossible. By following the tactics revealed in What MORE Can I Say?, you will communicate in a way that creates a dynamic engagement with others after which all parties walk away satisfied and smiling. Excellent work from one of today’s most important communication experts.”
“Booher’s What MORE Can I Say? does say it all in a way that’s relevant, specific, compelling, and credible.”
“This is a wonderful book, fast-moving and enjoyable, loaded with practical ideas to make you a more influential and powerful communicator.”
“….It’s hard to imagine anyone would have to search long for places to apply the author’s advice. Who wouldn’t want to communicate effectively or understand how they are persuaded?
Verdict: Useful and precise, this guide explains how to turn communication failures into communication successes in a variety of situations.”
This book is perfect for entrepreneurs who are trying to become credible public figures and need practical advice that helps them overcome the typical failures of communication.
What More Can I Say? packs a lot of wisdom and practical examples into its 146 pages. The tone is conversational and the information easy to digest. If you want to refine your communication skills and become more effective in motivating others to take action, buy your product or service, or offer you your dream job, this book will greatly improve your chances of success.