Sales & Marketing

/Sales & Marketing

Are You Telling a Story––or an Anecdote?

No, it’s not just you. You’re not just imagining that half the blogs and books you’ve read in the last few years have urged you to learn to tell a great story. Here’s why. Stories make things stick. Professional speakers, CEOs, entertainers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just [...]

5 Tips for Executives Who Become Public Speakers

Many professional speakers have a talk in search of an audience and then wonder why their listeners don’t find what they say relevant! The preparation is exactly backward. This process is particularly true of executives—both before and after they leave their corporate positions. Having coached executives for three decades, I routinely see the process: Someone [...]

Confessions of a Demanding Boss: How to Manage Them

I don’t yell, rant, curse, pitch fits, or get in your face when things go wrong.  But as the owner of a training company, I probably would have labeled myself a demanding boss. You may work for a demanding boss as well—one who’s driving you nuts! Recognize these habits? Emails to your inbox at all [...]

6 Steps to Hire and Keep Top Leaders on Your Team

No one doubts the impact of great leaders to an organization’s overall success. The challenge seems to be finding them, growing them, cloning them, and keeping them. Miss any of these steps and your organization eventually sees gaps in its bench strength. 6 Steps to Hire: Fine-tune your interviewing process Far too many hiring managers [...]

Communicating Your Marketing Message: Clear Or Clever?

Several months ago, someone asked a group of colleagues how best to get a proposal accepted to present at an industry conference. One committee member shot back her response: “Avoid clever and be clear.” I’ll agree with fifty percent of that answer. Be both clever and clear when you can. If you can’t manage both, [...]

Out of Time in a Business or Sales Presentation? Do’s & Don’ts

It happens to the best of keynoters, business presenters, and sales professionals. No matter their experience or how often they’ve rehearsed, the unexpected can happen to throw things off schedule: ––The fire alarm sounds during their talk and everyone is asked to leave the building immediately until further notice. The audience returns 15 minutes later. [...]