Sales & Marketing

/Sales & Marketing

6 Secrets to Becoming Your Own Boss

Not everyone longs to be THE boss of a large team or organization. But given a choice, most of us would like to BE our own boss. We want the freedom to use our own judgment in making work-related decisions, to set our own work schedule, to earn at the income level we choose. Whether [...]

Are You Leaving Customers in the Dark With a Vague Agenda?

You’ve interacted with your prospect a couple of times—either on the phone or by email. You’ve researched the organization. You’ve teased them with some industry data that you think they’ll find valuable. Then finally you get that all-important invitation: “Why don’t you come out and talk with us in more detail.” You don’t want to [...]

Are You Telling a Story––or an Anecdote?

No, it’s not just you. You’re not just imagining that half the blogs and books you’ve read in the last few years have urged you to learn to tell a great story. Here’s why. Stories make things stick. Professional speakers, CEOs, entertainers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just [...]

5 Tips for Executives Who Become Public Speakers

Many professional speakers have a talk in search of an audience and then wonder why their listeners don’t find what they say relevant! The preparation is exactly backward. This process is particularly true of executives—both before and after they leave their corporate positions. Having coached executives for three decades, I routinely see the process: Someone [...]

Confessions of a Demanding Boss: How to Manage Them

I don’t yell, rant, curse, pitch fits, or get in your face when things go wrong.  But as the owner of a training company, I probably would have labeled myself a demanding boss. You may work for a demanding boss as well—one who’s driving you nuts! Recognize these habits? Emails to your inbox at all [...]

6 Steps to Hire and Keep Top Leaders on Your Team

No one doubts the impact of great leaders to an organization’s overall success. The challenge seems to be finding them, growing them, cloning them, and keeping them. Miss any of these steps and your organization eventually sees gaps in its bench strength. 6 Steps to Hire: Fine-tune your interviewing process Far too many hiring managers [...]