Sales & Marketing

/Sales & Marketing

6 Steps to Hire and Keep Top Leaders on Your Team

No one doubts the impact of great leaders to an organization’s overall success. The challenge seems to be finding them, growing them, cloning them, and keeping them. Miss any of these steps and your organization eventually sees gaps in its bench strength. 6 Steps to Hire: Fine-tune your interviewing process Far too many hiring managers [...]

Communicating Your Marketing Message: Clear Or Clever?

Several months ago, someone asked a group of colleagues how best to get a proposal accepted to present at an industry conference. One committee member shot back her response: “Avoid clever and be clear.” I’ll agree with fifty percent of that answer. Be both clever and clear when you can. If you can’t manage both, [...]

Out of Time in a Business or Sales Presentation? Do’s & Don’ts

It happens to the best of keynoters, business presenters, and sales professionals. No matter their experience or how often they’ve rehearsed, the unexpected can happen to throw things off schedule: ––The fire alarm sounds during their talk and everyone is asked to leave the building immediately until further notice. The audience returns 15 minutes later. [...]

Giving a Data-Driven Technical Presentation

If you’re an entrepreneur, marketer, sales professional, scientist, healthcare provider, financial advisor, or HR executive, on occasion you’ll likely need data to introduce a new strategy, service, product, or opportunity. Data will help you tell a compelling story and support what you have to say—but only if you present it in a visually appealing and [...]

10 Lessons Learned in Surviving Poor Customer Service

A recent renovation in our home due to a water leak became almost a 4-month, full-time job for my husband.  Sharing some of the customer-service snafus with friends and colleagues, we’ve discovered that these happenings are all too common for the construction industry. Reflecting on our experiences and hearing the tales of woe from others, [...]

4 Things Business Presenters Can Learn from Painters

A leaking water pipe inside our house recently caused damage that entailed major renovations. As the various work crews came in and out over the next three months to repair the damage, the paint contractor caught my attention. Several things about their work processes struck me as they relate to my own line of work: [...]